Category Partners are SILEA's core operational partners for specific product categories (e.g., ceramic tiles, flooring, sanitary ware, doors & windows, hardware, lighting fixtures, etc.).

They take full responsibility for market operation, channel expansion, and engineering services of a single category in a specific country/region, and work with SILEA to make the category:

Category Partners are not simple agents, but long-term strategic partners who jointly build a Regional Category Hub with SILEA.